The Com Scores* are out and the findings show Google is still the top search engine with 65% of all searches. This is up .5% from the Summer 2009 report and after some traffic previously included is no longer part of the totals. This means they are actually stronger even though the report shows Google stayed the same at 65%. Yahoo still at #2 position with 20% of search traffic has fallen to 16.9% losing ground to Microsoft at #3. Ask and AOL follow with under 4% of the market. Should you dismiss AOL in your search engine marketing efforts? Not if US traffic is important. Many loyal, long time AOL users rely on the portal service which also includes “enhanced” Google results.
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not included in the core search numbers.
** Due to a change in the URL structure for certain Google News & Video searches, a portion of searches previously counted were excluded. comScore estimates that these searches were responsible for a reduction in Google’s Core Search share of approximately 10 basis points or 0.1%