We were asked the other day, what is Bing? Bing is MSN with a new name. What we find most interesting is using a common word that Microsoft can’t possible protect in the legal circle.

“Badda Bing” was a phrase coined years ago and the new Bing doesn’t have anything we could say has some “Badda Bing.” Microsoft is really playing bingo with our money as stock holders with this very expensive effort to catch up with that other big search giant..

The marketing tools are the same and the search traffic is still worthy of consideration in your overall web marketing strategy. We had to answer this for the client that the Chevy is still a Chevy even when you call it GMC. Don’t ignore Bing but keep it in perspective for your overall marketing dollar placement.