Does The www Make A Difference To Google’s Crawler?

Your stats show the Googlebot is visiting your site.  That is a good first step to getting listed and ranked.   A client asked us the other day if it makes a difference to Google if you have the www in the web address or can leave it out.

The webmaster tool provides this answer:

  • Google does some processing of data. For example, we may:
    • Strip out certain parameters such as sessionID.
    • Add the default protocol if no protocol is specified:
      www.example.com/xyz.html

      is treated the same as

      http://example.com/xyz.html.
    • Add a trailing slash where appropriate:
      http://www.google.com/webmasters/tools

      is treated the same as

      http://www.google.com/webmsters/tools/

    As a result, links may be consolidated, and the number of links displayed may be reduced.

  • The intelligence built in to search engine crawlers is fantastic and impressive to say the least.  Each search engine that is crawling and indexing your site will likely follow the Google example to some extent.

    The important thing to get correct is being consistent.  Promoting your site and getting backlinks is important. If you are not putting any time or money
    into your sites it should be no surprise that few leads result.  If you are going to use www in promotional materials etc.. then always use it in print,
    online, in videos and on your apparel.

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    Category: Search Engine Optimization,Shorts

    Local SEO Review in 2010

    Is getting search engine optimization in 2010 what a small business should do? Will it really help get more customers? Is it effective at finding localized consumers?

    seoThe answer to all of these questions is Yes. The market is still down, lucky it is recovering but companies out there are still struggling to stay afloat. DFW companies have to make difficult decisions every month as far as advertising and promotional needs to keep them either selling product or service. And this is precisely the reason that this year SEO (Search Engine Optimization) is important. Search engine optimization provided by companies like 1 Call Service offer other companies a way to increase viable leads at a reduced cost compared to other forms of traditional advertising. A company that has more viable traffic is likely to make more sales as more arrive at the site because they found what they where looking for.

    An example could be if you’re looking for a local lawn service, so you do a search and see what comes up. The higher you are on this list the most likely you are to gain the traffic. If your site is the one they end up on then you may have just made a sale.

    The Dallas metroplex map and surrounding areas represent a large advertising market spread out over several hundred miles. So how can SEO/SEM (Search Engine Marketing)help narrow the field if you are just looking for local customers? SEO/SEM experts all across the county know about the important of localized services and searches, all of your major search engines are also now local aware. These experts can tap the potential of these search engine getting you the local results your looking for, be it a specific area such as Carrollton, or Plano, or a wider range such as Dallas or Ft. Worth.

    1 Call Service SEO/SEM professionals will detail out your starting point, and formulate a custom list of improvements to be done to your website, along with getting information on what your specific SEM goals are. With this they can go to work and soon you can start to see your results. More calls, more walk ins, more product off the shelves, what ever your business needs are; money spent on SEO is money well spent in 2010.

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    Category: Archive,Search Engine Optimization,Shorts

    70 Million US domains

    If there is any doubt as to the difficulty of how to reach the top of the search engines consider that there area almost 70,000,000 domains in the United States.

    Top Dogs
    Current Total
    .com 51,651,895
    .net 7,376,517
    .org 5,005,466
    .info 2,955,131
    .biz 1,146,686

    So should you buy one of the other top level domains instead if the .com you want is taken?  Since there are only 7 million .net domains there is a good chance you could find your magic gem is available as a .net.  Some would say you need to get a .mobi or .us or .cc but in general sticking with the top internationally known domains is the best choice.  Getting an obscure domain name from a small island in the pacific also means many ISP’s may not even accept email from you.  This is an important consideration when picking a domain name.

    We have a good pulse on the domain market and work with a variety of agencies.  Find a good Internet consultant and discuss your business and market then start registering and developing the name(s) that will help you meet your Internet marketing goals.  Go to market with a solid strategy that the professionals will help you achieve.

    Source Ref: directi.com

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    Category: Search Engine Optimization,Shorts

    Some Secrets Should Be Told

    You may have have not heard of 1 Call Service. One of the largest privately held hosting companies in the DFW area with services established way before the dot com era was popular. The company wholly owns it’s server operations and with 15 years of experience has a solid data center presence with redundant distributed data center operations.

    We are programmers, designers and network engineers.

    The web market is competitive. We are the secret weapon quietly performing in the background with easy to use database driven websites and custom web application portals. Visit 1 Call Service.

    Some Secrets Should Be Told

    Brought to you by DFW marketing.

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    Category: Archive,Shorts

    Conversion rates on the web

    In traditional sales there is usually a manager who keeps track of each sales persons activity and sales efforts. They measure how many people the sales person is talking to and how many became customers or how many went to a certain step in the defined sales process as written by the company.

    Along comes the web and traditional sales takes on a different role. The manager will still ask the same questions but now we have another sales person called the website. We need to know how many people visited the website which is where the conversion rate question enters the conversation. Like the store we need to measure traffic and identify trade zones.

    In great web design the question of conversion is the goal but conversion is not my problem. Information is the problem. Like a state fair there are many entrances and different things seen depending on which entrance we happened to find a parking space near. The marketing challenge is getting information to my visitor right away so they will click more links on our site and make a buy decision. Information is the key because no prospects will buy without information. When someone walks into your store they may have been there and purchased in the past but today they have not bought anything yet so we must think of them as a prospect. That prospect is going to want some information, then if we met that need they will be more likely to buy from us on this visit. This is also called conversion. Now they are repeat customers and you generally do better with repeat customers but must remember everytime they come it is for information. Where is, What is, How is questions need answers. Answers mean sales.

    Conversion rates are difficult to figure for companies that are not simply dotcom webstores. With retail locations and the option of purchasing online we have to constantly work to identify what part of our marketing is working. The manager is always think about the leading the prospect down the path to conversion to a cash paying customer. On the web we simply cannot make a visitor click no matter how much color experts tell us white backgrounds and certain wallpaper colors are considered more friendly. We have to mix graphic design with actual information and this is what leads a visitor to convert and purchase or inquire further about our products or services.

    Press Ctrl-D on your keyboard to mark this page and go look at your website. Does it quickly get to the point? Does it lead the visitor to the point of purchase easily? Do you want an assessment of your sites current web impact? If so contact the web team at www.dallasisp.com. ?

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    Category: Archive,Shorts