Business Processes Complete?

We talk about having business intelligence and gathering data as the all important seed for business success.     Information intelligence and knowing your company strengths and opportunities is necessary for sure but take a moment to look at your internal business processes.

We witnessed a humble process that happens in every business, cleaning the floors.   Alsmost no process is to small to improve.  In casual observation at a standard facility it was noticed that a particular cleaning person would get a broom and sweep everything into piles.  That is fine and we all would do the same thing, grouping the dust and junk to a pile and pick it up.  This is where the process seemed to break.  The custodian never brought a dust pan.

How did this affect the process?  What where the ramifications?  The custodian would have to go back and get the dust pan leaving the piles along the corridors and hallways.   People had to go around the piles, they looked unsightly and of course the work was only half done.  The person had to travel to each area twice instead of once.  Sure they were busy but the hallway had the appearance of not being clean on a regular basis.  Appearance is reality!

The simple act of bringing the dustpan resulted in areas being cleaned and the piles were not left for people to go around.  The impression was a new cleaning company must have started. The custodian got done quicker by saving on the extra trips to the cleaning closet.

Fast forward to a year and all those minutes add up to a cleaner place with less effort because a simple change was identified and implemented.
What business process can you improve today?

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Category: Shorts

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Does The www Make A Difference To Google’s Crawler?

Your stats show the Googlebot is visiting your site.  That is a good first step to getting listed and ranked.   A client asked us the other day if it makes a difference to Google if you have the www in the web address or can leave it out.

The webmaster tool provides this answer:

  • Google does some processing of data. For example, we may:
    • Strip out certain parameters such as sessionID.
    • Add the default protocol if no protocol is specified:
      www.example.com/xyz.html

      is treated the same as

      http://example.com/xyz.html.
    • Add a trailing slash where appropriate:
      http://www.google.com/webmasters/tools

      is treated the same as

      http://www.google.com/webmsters/tools/

    As a result, links may be consolidated, and the number of links displayed may be reduced.

  • The intelligence built in to search engine crawlers is fantastic and impressive to say the least.  Each search engine that is crawling and indexing your site will likely follow the Google example to some extent.

    The important thing to get correct is being consistent.  Promoting your site and getting backlinks is important. If you are not putting any time or money
    into your sites it should be no surprise that few leads result.  If you are going to use www in promotional materials etc.. then always use it in print,
    online, in videos and on your apparel.

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    Category: Search Engine Optimization,Shorts

    Move over Google? MSN search lab’s tools!

    seo-magnifying-dallasWe all love Google for the good they bring, the summers of code and other great projects they helped move forward.  They have some good tools and here are a few tools that can be used by the average business owner without needing a PHD in computer terminology.  We purposely will not look at the adwords, adcenter or any tool that requires a login or account before you can use the tool.  Everything listed here is free for use and not to difficult.

    First up is trends.  What are the search trends for your industry, product or service?   Hop right over to Google Trends and start searching.   www.google.com/trends You can combine multiple search terms with commas and see how they compare.

    Put competing companies up on the search as this can be very informative.  If you are a stock trader this is a fantastic tool and gives you a view not seen by the standard stocastics tools for stock picks.  The view compares several years so you get a big picture view including major news and associated search peaks.   Look up your search data and think about the low spots.  Did you spot a trend?  What can you do to help your business avoid any valley shown in the metric results?

    MSN offers several tools in the question of search relevance and search value.  Keyword search group is a tool to help you with related terms for your search.  Our tests honestly did not reveal much and pretty much only worked with single words not phrases.

    Try out the keyword funnel tool.  It means keyword not key phrase.  Type in 2 a word phrase and don’t expect to get results.  Single keywords work well unless you sell something like windows where obvious conflicts between software and actual windows come into play.

    dfw-airport-search

    The MSN keyword mispelling tool is very weak.  It will catch a few but we know from actual web logs the results from the tool are just not very thorough.  There is value in how easy it is but we wanted more from the search results.

    The MSN keyword forcasting tool is nice, has good metrics and gives an interesting view of search consolidation for multiple terms.  Be sure to click the “text” link shown below for a numeric view of the results.  We like numbers!!
    dallas-seo-search

    Here is a link to all the MSN tools so you can do some quick data mining. MSN Free Search Tools.

    There are many additional tools and search professionals available.  Find someone you can talk to in your own timezone and armed with some information from the search tools above you will really help your SEO company take you to the next level.  You can do a lot yourself but a professional will let you go run your business while helping achive your online search goals.
    Sponsor: Dallas ISP

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    Category: Archive,Search Engine Optimization,Shorts

    Cheap Unlimited Reseller Web Hosting

    The myth continues that you can get cheap unlimited reseller web hosting and actually succeed, survive and thrive.   Electricity costs money folks and that glitzy page touting unlimited everything for 7.95 just is not going to happen.  You are better off finding a small hosting company with live phone support and sleep well at night.  There has been a 20% drop in the number of ISP’s still in business.     Countless innocent victims have suddenly found the websites they worked so hard to promote are offline and that cheap host with such a good deal just went belly up and you went belly down.   Unless you have a backup of your database and files along with your registration in order your side could be down for awhile.

    If this has happened to you and your business is important and your email needs to be dependable then generally steer clear of the unlimited hosting ad sites out there.  We considered putting recommendations here but did not want to seem biased.    There are a lot of good regional ISP’s that deliver good service.  If they have been around 15 years it is a pretty good bet they are doing something right.

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    Category: Security,Shorts

    Google Instant Instant Results

    Nice,  Google released a new feature called Google Instant.   While we thought something was wrong with our browser it was really the dawn of a new way to search.  Ajax programmers gave us super fast magical features for our websites and Google uses a lot of Ajax in it’s products. 

    Google Instant requires no training or plugin, just go to www.google.com and start searching for something like dfw marketing and result choices instantly come up.  This for us has the initial effect of seeming like to much blinking and forget about your adwords on the side.  Your eyes won’t keep up as the body keeps changing while you type.

    So the cool thing is to use backspace.  This feature lets you glance results and might make it easier to get the relevant information you were looking for.  Use backspace on the fly and see the results change in the body not just the search drop down which was cool when that first started appearing also.  This will affect SEO and adwords although Google has stated that no changes to the search result process was made.  

    This will change how we interactively search.

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    Category: Search Engine Optimization,Shorts

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