Marketing for the New Business World

Search engine optimization has become the weapon of choice for small companies to compete.

Traffic is shifting to the web

Traffic is shifting to the web

SEO for short, is what people search for along with SEM which is short for Search Engine Marketing.  One would think that traditional advertising is dead but that is far from true.

Mail, email and websites are all viable methods of marketing. To twitter or not is not the question. The fundamentals are much lower than the high level question of precisely where to market.   DFW marketing recently came across a company providing search engine marketing with a single focus of buying links called linkbacks and they never even see the stats of the website they are promoting instead relying only on the link tracking of the service they use to buy the back links. Fortunately we educated them to some basics and they will be more successful as a result.

Tip Time: If you signed up for SEO or SEM and the marketing company has not asked for access to your stats fire them right now! Do not waste another dollar or try to educate them because they should be educating you.

Tip Time: Before you signed an agreement was a specific measurable goal discussed? Something to think about..

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Category: Search Engine Optimization,Shorts

70 Million US domains

If there is any doubt as to the difficulty of how to reach the top of the search engines consider that there area almost 70,000,000 domains in the United States.

Top Dogs
Current Total
.com 51,651,895
.net 7,376,517
.org 5,005,466
.info 2,955,131
.biz 1,146,686

So should you buy one of the other top level domains instead if the .com you want is taken?  Since there are only 7 million .net domains there is a good chance you could find your magic gem is available as a .net.  Some would say you need to get a .mobi or .us or .cc but in general sticking with the top internationally known domains is the best choice.  Getting an obscure domain name from a small island in the pacific also means many ISP’s may not even accept email from you.  This is an important consideration when picking a domain name.

We have a good pulse on the domain market and work with a variety of agencies.  Find a good Internet consultant and discuss your business and market then start registering and developing the name(s) that will help you meet your Internet marketing goals.  Go to market with a solid strategy that the professionals will help you achieve.

Source Ref: directi.com

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Category: Search Engine Optimization,Shorts